Assume that the lifetime period a customer continues to buy from you might be seven to ten years on average. Multiply the average sale value by the number of times that you expect to see that customer each year. This will give you some idea as to what that customer is potentially worth to your business

10yrs x $250 average $ sale x 4 times a year = $10,000

Add to that the benefit of any referrals that the customer may give to you over the period that the customer lives in your locality. You can get an idea of the tremendous value that every customer can represent to your business if they are appropriately educated in the services and products offered by your business

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