The ‘vibe’ your business puts out with its branding, images, marketing messages, media interactions, points of contact and even the clothing your staff wear all portray a ‘vibe’ that either works for your intended target market or not.
Having the right ‘vibe’ is vital to the longevity of your business. Sadly many business owners think they are putting out the right vibe only to discover after a period of time or a substantial financial investment that their vibe is not tuned in to their intended target market.