A strategic plan should probably include some or all of the following main points:

1. High-level strategy: Strategy is focus. It guides your growth. Strategy assigns priorities. Of the whole range of possible market segments, and the whole range of services and possible sales and marketing activities, which are your main priorities? Strategy is often a matter of understanding when and how to say no, selecting among opportunities.

2. Tactical foundations of strategy: In the real world, strategy by itself isn’t enough. It’s just too easy to develop strategy and then forget about it. A strategic plan should base its strategy on specific tactics that make that strategy realistic, implementable, and trackable.

3. Specific responsibilities, activities, deadlines, and budgets: We call these Milestones. They are the bricks and mortar of business execution critical to business success.

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