For most businesses the constant need for new business is what keeps the wheels turning. Lead generation needs to be factored into your marketing plan with tactics and mediums suitable for your potential target market and product range

Tactics can include asking for referrals, invite a friend offers and cold calling

Mediums can include both online and offline plus face to face

In our many years of supporting businesses, we have found the most positive tactic being personal referrals as it is the third party endorsement that portrays their faith and trust in you. So remember when you receive a referral make sure you thank the person who initiated it

For more ideas on effective lead generation tactics contact Jerome

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