Your brand promise is a compelling statement that gives certainty to your customers telling them why your brand or company matters. It provides the confidence that the benefits of your products and services will be delivered in a unique way from your competitors helping you to stand out from the crowd.
A business with a strong brand promise (and follow through) has the unique advantage of attracting customers that are quality focused rather than money focused. This allows the company to adjust their prices to truly reflect the value of their offerings greatly effecting their profit margin.
Here are some examples from www.billmarshjr.com of brand promises from around the world.
What is your brand promise?
Take advantage of the Rise brand promise to see how you can grow to stand out in a crowded market place. Contact Jerome today 0800 747 323 for an assessment of your ‘brand promise’ and he will show you ways that make sense but will save you dollars!