Golds Electrical is an Auckland electrical business serving the Hibiscus Coast and North Shore. Their positioning is clear: tidy, reliable, helpful and experienced electricians who work across renovations, kitchens, bathrooms, lighting and maintenance. Their own website puts a strong emphasis on being helpful, upfront, tidy, detailed and on time, qualities that matter greatly in a service-based trade business.
From my perspective, a business like Golds already understands the importance of customer experience. That is a strong foundation. The coaching opportunity is to help the commercial side of the business keep pace with that standard of service. When a trade business is known for doing good work, demand can grow quickly. The challenge is making sure the business model, margins, team structure and decision-making grow with it.
Our work together was about supporting Golds to build strength around the business, not just the work. That means helping create more confidence in the numbers, more clarity in priorities, and a stronger connection between the day-to-day activity and the long-term goals of the owner.
Through coaching, Golds Electrical achieved a 61.95% increase in sales, a 36.20% increase in gross profit, and a 3,197% increase in net profit. That is a significant shift, and it shows the impact of focusing not only on revenue, but on the quality of growth.
For me, Golds is a strong example of a trade business that has taken its existing reputation for reliability and professionalism and strengthened the business behind it. The result is a more commercially capable company, better positioned for sustainable growth and future opportunity.